Why client feedback is important and how it can help grow your business

Be honest, how often do you ask for feedback from your clients?

It can be a daunting task, asking clients for feedback on a recent transformation they completed or just a general testimonial on their time with yourself, however, it can have huge benefits on attracting new clients! Not to mention growth as a coach!

When we buy a new item online, we like to read through reviews left by others. This is exactly the same with signing up with a trainer! Clients like to hear first hand how that trainer helped them whether that be physically, mentally or in general.

But how is it important to me as a coach?
You may be the best coach in your area, but without any client testimonials, others can’t see this!

Client feedback can also be taken as constructive criticism, allowing you to find out areas you may not be as strong at. Such as communication or even support.
Once you have received this feedback you can then start to take action against it and improve in areas you aren’t as good. Look at it like bodybuilding, you use the mirror to work on areas that may be lagging to bring up your physique.

Without clients there is no business, so listen to them. Take their points on board and action them.
Construct your questions in a way so that when answered, they provide insight into specific areas of your services allowing you to pinpoint room for improvement. Figure out what it is you want to know.

How can I go about gathering client feedback?
There are so many different ways to gather feedback, and some ways may suit clients more than others. Offer more than one method!

Through the custom forms feature of My PT Hub you are able to create your own form which clients can then complete. This is a really powerful tool if you already have your clients using the software as they are familiar with navigating it and they can do it from anywhere at the touch of a button!

You could also keep things simple and send out a text/message to all your current and past clients asking them if they will be happy to take part in a short survey.

Whichever method you go for, don’t be put down if you don’t hear back from someone. They could be busy, or simply holding it off until they have more time to their self.

You can also send out a reminder message two to three days later in case anyone has forgotten!

Display your feedback via your social media pages or website. Have it on show for people to view at any time! Be proud of what your clients have to say about you and your business.